EXPERIENCE – Fran Erce ✨

Here’s what I’ve been doing since 2023...

YouTube – Tim Wessels UG

Role: Scriptwriter

Wrote long-form scripts for video tutorials covering web tools such as WordPress, MailerLite, SEMrush, and more.

Wrote 20+ detailed, step-by-step scripts (1,000–17,000 words) for YouTube tutorials
Researched and tested platforms to keep content accurate and up to date
Created simple visuals, website pages, and demos to support each tutorial

Freelance

Role: Website Designer & Manager

Designed and managed WordPress websites while creating web content for clients.

Designed and built responsive websites (3–10 pages) using Figma, WordPress, HTML, and CSS
Managed websites through content edits, updates, security checks, and SEO
Created web page and social media content, such as images, banners, and articles (blog posts and copies)

Freelance

Role: Content Strategist & Social Media Manager

Managed social media accounts and created content to grow reach and engagement.

Created and edited short-form videos, thumbnails, and graphics for platforms such as YouTube, Instagram, and TikTok
Planned content, tracked performance, and adjusted posts based on results
Managed community engagement by replying to comments and flagging messages to the client while keeping a consistent brand voice

Freelance

Role: Creative Content Editor & Manager

Work directly with creatives to take content from ideas through final output. I’m involved in both creative direction and execution.

Transform content ideas to final output. Outputs such as: long and short-form videos, podcasts, social posts, web content, blog posts, and other digital formats (depending on the client’s needs)
Help clients build efficient content systems. This includes workflows and SOPs that map how content moves from raw material through editing, review, approval, revisions, and final publishing
Support content planning and strategy, helping decide what to create, how it fits the client’s brand, and how it performs across platforms
Manage a small creative team of up to 4 members (video editor, graphic designer, assistant, automation expert), coordinating output and keeping things aligned with client goals

CEO of VoiceOverLA and Musician
(Vocalist of the TMNT Theme Song)

Role: Creative Strategist & Media Manager

Scope of Work

Redesigned and managed James’ WordPress website to match his creative music brand.
Shifted his brand from podcast-focused to music-centered content across all platforms.
Planned, created, and scheduled social content, including short-form videos and release promotions.
Managed community engagement and audience interaction to grow his online presence.

Measured Results

Brand Ambassador and Lifestyle Influencer
(Travel, Food, & Career)

Role: Lead Creative Editor

Scope of Work

Oversee newsletters, website content, and social media copy, handling final edits and approvals.
Guide creative direction by reviewing and approving graphics, videos, and content concepts developed by the team.
Plan content strategy and scheduling to align with brand partnerships and campaigns.
Lead overall content coordination, keeping all platforms aligned with Selena’s evolving lifestyle brand.

Measured Results

CEO of Purpose Driven Records,
Music Producer and Artist

Role: Creative Content Manager & Editor

Scope of Work

Edit short-form video content for Brendan and his artists, repurposing long-form material into structured, platform-ready clips.
Manage and publish content across social platforms, including posts and stories.
Build and refine content organization systems to improve workflow, consistency, and output.
Oversee scheduling and coordination to maintain steady, strategic content distribution.

Measured Results

By Fran Erce